Post by account_disabled on Mar 10, 2024 22:26:35 GMT -5
The key thing here is not the frameworks that I talk about the below but to make sure you use some kind of framework so that you can consistently and fairly assess the quality of your ideas. One of the frameworks Id recommend which some of you may have heard of is from Made to Stick by Chip and Dan Heath. Im not going to go into too much detail here simply because lots has already been written on the topic including this post from Distilled and this more recent post by Hannah Smith which references the framework.
There is also this summary of the book which talks about the key takeaways and Europe Cell Phone Number List what the principles of Made to Stick are. In summary the book outlines six principles which through their research the authors feel make an idea stick in our minds. Simplicity An idea needs to be easy for us to comprehend quickly. A good way to test this is to write the headline and see if you can communicate the idea within the restrains of a headline i.e. you only have a short sentence. Unexpectedness While the idea doesnt have to be brand new there needs to be something new or unexpected about it.
Concreteness This can often be mixed up with simplicity but is subtly different. Concreteness is all about the idea not allowing room for ambiguity or misinterpretation of what youre trying to say. Credibility The basis of the idea needs to be credible. This can be via credible data a credible expert author or a credible company behind the idea. Emotion If an idea provokes an emotional response were much more likely to remember it. Story We touched upon this earlier and goes back to when we were children. certain ones. Were used to the structure of a story and how it peaks our interest.
There is also this summary of the book which talks about the key takeaways and Europe Cell Phone Number List what the principles of Made to Stick are. In summary the book outlines six principles which through their research the authors feel make an idea stick in our minds. Simplicity An idea needs to be easy for us to comprehend quickly. A good way to test this is to write the headline and see if you can communicate the idea within the restrains of a headline i.e. you only have a short sentence. Unexpectedness While the idea doesnt have to be brand new there needs to be something new or unexpected about it.
Concreteness This can often be mixed up with simplicity but is subtly different. Concreteness is all about the idea not allowing room for ambiguity or misinterpretation of what youre trying to say. Credibility The basis of the idea needs to be credible. This can be via credible data a credible expert author or a credible company behind the idea. Emotion If an idea provokes an emotional response were much more likely to remember it. Story We touched upon this earlier and goes back to when we were children. certain ones. Were used to the structure of a story and how it peaks our interest.