Post by account_disabled on Feb 27, 2024 1:26:42 GMT -5
A very important change is coming to the management of advertising on Facebook : starting from February 27, 2020, advertising campaigns can only be managed in the "CBO " mode. Let's see better what it is, the advantages, the limits and the meaning of this transformation which will interest anyone who wants to invest in advertising on Facebook . What is Campaign Budget Optimization CBO means " Campaign Budget Optimization " and will be the only system available on Facebook for assigning budgets in advertising campaigns : in other words, we will be able to indicate the budget to be invested only at "campaign" level and no longer also at ad set level. It is a step announced for some time, but only starting from February 2020 will the old ad sets disappear (each with the possibility of assigning a budget, possibly to be "scaled" to improve performance) and it will be possible to structure the campaigns with this system, already present as an option for some time and with which many advertisers have already dealt.
CBO campaigns on Facebook: what changes? Facebook campaign budget-optimization Panama mobile number list Facebook will decide , within a campaign and in real time, which ad sets will receive more budget to achieve their objectives: for example, between two active ad sets, at the end of the campaign it may happen that the one with the "better" performance (according to the algorithm) will spend 70% of the budget, and the one with the “worst” performance only the remaining 30%. We recommend always keeping in mind what Facebook's criteria are for considering the performance of an ad set as "better" or "worse" ( here are some indications on the "breakdown effect") and to evaluate the results of a campaign especially at campaign level and not of a single adset , except in special cases. How efficient is the budget optimization system in advertising campaigns? According to official sources , a CBO campaign will be more efficient in allocating the budget and will therefore produce lower costs per result (CPA) and a greater return on advertising investment .
A campaign with budget optimization will therefore be more convenient, but not only that: according to some tests, with this system the results tend to be more stable over time and we will not find ourselves having, for example, low costs per action at the beginning of a campaign and dramatically high in the final stages (except for continuous manual or automated adset management operations). Spending for each adset: will we have room for manoeuvre? Facebook will allow you to establish a maximum amount and a minimum amount (not guaranteed) to invest on each ad set of the campaign. This possibility is useful for carrying out tests or to prevent the algorithm from releasing too high a percentage of budget on a single group of adverts (for example 90% on one ad set and 10% on the remaining ones), thus risking not adequately "photographing" the potential of our audiences and incorrectly allocating the available budget. However, all this should not lead us to think that we cannot adopt strategies and good practices to further improve our performance , or to allow the algorithm to search for (and reward with greater spending) the ad sets with the audience that is actually most willing to respond to our adverts.
CBO campaigns on Facebook: what changes? Facebook campaign budget-optimization Panama mobile number list Facebook will decide , within a campaign and in real time, which ad sets will receive more budget to achieve their objectives: for example, between two active ad sets, at the end of the campaign it may happen that the one with the "better" performance (according to the algorithm) will spend 70% of the budget, and the one with the “worst” performance only the remaining 30%. We recommend always keeping in mind what Facebook's criteria are for considering the performance of an ad set as "better" or "worse" ( here are some indications on the "breakdown effect") and to evaluate the results of a campaign especially at campaign level and not of a single adset , except in special cases. How efficient is the budget optimization system in advertising campaigns? According to official sources , a CBO campaign will be more efficient in allocating the budget and will therefore produce lower costs per result (CPA) and a greater return on advertising investment .
A campaign with budget optimization will therefore be more convenient, but not only that: according to some tests, with this system the results tend to be more stable over time and we will not find ourselves having, for example, low costs per action at the beginning of a campaign and dramatically high in the final stages (except for continuous manual or automated adset management operations). Spending for each adset: will we have room for manoeuvre? Facebook will allow you to establish a maximum amount and a minimum amount (not guaranteed) to invest on each ad set of the campaign. This possibility is useful for carrying out tests or to prevent the algorithm from releasing too high a percentage of budget on a single group of adverts (for example 90% on one ad set and 10% on the remaining ones), thus risking not adequately "photographing" the potential of our audiences and incorrectly allocating the available budget. However, all this should not lead us to think that we cannot adopt strategies and good practices to further improve our performance , or to allow the algorithm to search for (and reward with greater spending) the ad sets with the audience that is actually most willing to respond to our adverts.